Beau Allen Pacheco

3 Kings of Customs

  1. View L to-R- Dave Perewitz, Arlen Ness, Donnie Smith
  2. View With Custom Shop foreman Michael McGuire
  3. View Smith is interviewed at the guitar launch in Daytona Beach
  4. View L to R-Arlen Ness Dave Perewitz, Donnie Smith
  5. View Posing with million dollar guitars at Gibson's custom shop.
  6. View Discussing guitar design parameters at Gibson.
  7. View Three Kings riding together.
  8. View With Michael McGuire, Rick Gembar

In the Spring of 2003, Pacheco produced one of the great motorcycle-music coups of the century. He combined the creative genius of legendary motorcycle customizers Arlen Ness, Dave Perewitz and Donnie Smith, with the Gibson guitar company. The result of that union was the Three Kings of Custom© promotion. Each customizer conceived his own version of a Gibson guitar which Gibson manufactured, then each customizer built a motorcycle to match!

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