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In the Spring of 2003, Pacheco produced one of the great motorcycle-music coups of the century. He combined the creative genius of legendary motorcycle customizers Arlen Ness, Dave Perewitz and Donnie Smith, with the Gibson guitar company. The result of that union was the Three Kings of Custom© promotion. Each customizer conceived his own version of a Gibson guitar which Gibson manufactured, then each customizer built a motorcycle to match!